A special birthday present to Kenyans
For the following two and a half years, together with a growing team of volunteers, the Trust travelled to all corners of Kenya to identify and document Kenya’s 50 biggest attractions – one Treasure for each year of independence. Initially, the packaging of Kenya’s stunning beauty in occasion of the 50th Anniversary of Independence of the Republic was meant as a birthday present to all Kenyans. Through photographic exhibitions, a high quality postcard series, newspaper, magazine and web publications, appearances in radio and TV-programs, live lectures and social media activities, the Trust successfully displayed the beauty of Kenya to its citizens. Numerous travellers, marketers and tourism professionals from Kenya and abroad have been inspired by the work of the 50 Treasures of Kenya Trust, and use it as a travel resource to date.
Future focus: Young Kenyans
Since Kenya’s Golden Jubilee of Independence, the Trust has realigned in order to strengthen its educational impact. The focus of future activities will be laid on giving young Kenyans a better understanding of their country, to sharpen their eyes for Kenya’s natural beauty, to awaken their passion for travelling, and to support their engagement in conservation.
The Trust’s role in producing and marketing the book
Since the book project is completely in line with the 50 Treasures of Kenya Trust’s goals and values, and the Trust directly participates in its success, it happily supports the production and marketing activities for “The Treasures of Kenya” with its infrastructure, manpower, expertise, knowledge, experience, network, media channels and good reputation, forming the backbone of production and marketing, and creating a classic win-win situation.
Supporting the work of the Trust
In case you want to support the work of the Trust, you could buy a copy of the book. Or you could donate for the Trust’s drive to supply all schools with a free copy of “The Treasures of Kenya” so that young Kenyans get more knowledge and a better vision of their country.